We've built websites with WordPress, Webflow, Gatsby, and plain React. In 2025, Next.js is our default choice for almost every project. Here's why.
Performance Out of the Box
Next.js 15 with React Server Components means most of your page renders on the server — delivering HTML to the browser instantly. The result: sub-2 second load times without heroic optimization effort.
Core Web Vitals (LCP, CLS, FID) are critical Google ranking factors. Next.js makes it straightforward to hit green scores.
SEO That Actually Works
Next.js has a first-class Metadata API that makes it easy to set page titles, descriptions, Open Graph tags, and structured data. Server-side rendering means Google can crawl your content without executing JavaScript.
Compare this to a React SPA where Google has to render JavaScript to see your content — a process that's slower and less reliable.
Developer Experience
TypeScript support, hot module replacement, automatic code splitting, and built-in image optimization make development faster and the output more reliable.
The Ecosystem
Vercel (the company behind Next.js) provides world-class hosting with edge functions, analytics, and automatic deployments from Git. It's the fastest way to go from code to production.
When We Don't Use Next.js
Simple marketing sites with no dynamic content: sometimes a static site generator is simpler. Complex real-time applications: sometimes a dedicated frontend + API architecture makes more sense.
But for 90% of business websites and web applications, Next.js is the right choice.